Episode 10

Psychology, Pt.2 From Pavlov to Purchase

07 June 2018

How do salivating dogs and button-pushing birds explain the addictive (and sometimes, even financially runious) qualities of a game like Candy Crush? Our exploration into Behavioral Psychology continues. We discuss how designers can take advantage of some of the most fundamental patterns of human behavior to change the way people interact with their products. Nefarious or nice? It's not always clear.

Links from this episode

• Reality Is Broken by Jane McGonigal